RESUME
» PROFILE
Proactive, self-motivated, and intellectual professional offering more than 15 years of writing and editing experience in a variety of mediums.
» EDUCATION
San Diego State University, San Diego, CA
BA Journalism, 2006
WORK EXPERIENCE
Carbon Health, San Francisco, California
Brand Copywriter, February 2020 - Present
- A modern healthcare provider combining smart technology with inviting clinics to continue their mission is to make world-class care accessible to everyone. As a healthcare company navigating a worldwide pandemic, Carbon Health has been finding new and innovative ways to get COVID-19 testing and resources to underserved communities around the country through mobile and pop-up clinics and virtual telemedicine offerings.
- Elevated the Carbon Health brand equity by creating new and engaging content, and optimized existing content brand voice and identity.
- Crafted, edited and proofread engaging copy to both B2B and B2C audiences.
- Worked closely with cross-functional peers to socialize plans, identify areas of improvement, and deliver results, acting as a partner and building enduring relationships.
- Assisted in creating, localizing and updating content for web and mobile experiences, including product descriptions, promotional messages, newsletters, emails, blogs, banner ads, and UI labels.
- Supported the marketing team by contributing copy for web-facing email communications, promotions, social media profiles, websites, and training materials while maintaining a consistent voice and style for each.
Rodan + Fields, San Francisco, California
Senior Copywriter + Script Supervisor, March 2015 – February 2020
- No. 1 premium skincare company in the United States
- Led copy development of all internal company video scripts, including instructional videos, teasers, Facebook Live events, and promotional launch initiatives
- Elevated the R+F brand equity by creating new and engaging content, and optimized existing content for voice and identity
- Worked closely with cross-functional peers to socialize plans, identify areas of improvement, and deliver results, acting as a partner and building enduring relationships
- Served as Convention copy lead, working with the video team on Pre-Convention and Convention video asks including sizzle reels, mainstage presentations, signage and more. Worked closely with the Events team on Convention initiatives and assets
- Assisted in creating, localizing and updating content for Rodan + Fields web and mobile experiences, including but not limited to product descriptions, promotional messages, newsletters, emails, blogs and UI labels.
BabyCenter, San Francisco, California
Assistant Editor, January 2014 – February 2015
- No. 1 parenting and pregnancy resource, reaching 39 million moms globally
- Curated weekly bulletins and emails for women and men in various stages of parenthood
- Helped develop new content including slideshows and blogs for the site
- Reached out to public relations contacts for site’s product and gear section
Tiny Prints, Sunnyvale, California
Contract Copywriter, October 2012 – March 2013
- Premier personalized stationery company
- Helped develop and write seasonal ad copy, emails, and more for Tiny Prints site
- Worked closely with creative team to come up with banner and homepage ad concepts
Plum District, San Francisco, California
Regional Site Manager, 2011-2012
- Daily deals site created “For Moms, By Moms”
- Oversaw content development for 27 regions, wrote blog content, and managed email projects
- Worked closely with sales, marketing, vendors, and engineering to create engaging copy and content
Laufer Media, Inc., Glendale, California
Senior Staff Writer, 2007-2011
- Publisher of Tiger Beat and BOP magazines
- Entertainment magazines targeted at 10-16 year-old females
- Monthly circulation of 300,000 for each magazine
- Responsibilities included: Writing magazine content, conducting interviews, covering red carpet events, and overseeing photo shoots with teen talent
Wireless Flash News, San Diego, California
Associate Writer, 2005-2007
- An independent news agency that provided exclusive feature and entertainment news stories to more than 800 media outlets
- Conducted interviews and wrote four to six features stories a day
- Previously served as an intern for two semesters before being offered a full-time position